Cellular health expert Greg Macpherson is in the business of helping people age well. Biotechnologist, pharmacist, futurist, and the author of Harnessing the Nine Hallmarks of Ageing, Greg is the founder of a company that challenges the way people think about and experience ageing. “The idea is to die old as young as possible.”
Understanding how and why we age is the key, he says. What is largely unknown is that there can be a significant difference between your chronological age and your cellular age, a newly developed measure that identifies the age your cells are acting. When your cells are acting older than your chronological age, you have a higher chance of encountering certain health conditions.
Greg first read a paper about the hallmarks of ageing published a decade ago. “I saw nine targets we can look at to support health and wellbeing as we age,” he says. “And it’s completely possible. It’s pretty exciting.”
What followed was years of research into cellular functions and the effect of age on them. Although the evidence was compelling, he saw no products specifically targeting the nine hallmarks. That became the genesis of the company he founded two and a half years ago, SRW (Science Research Wellness) Laboratories.
The products SRW formulated with leading global experts are now undergoing human studies and are manufactured in Aotearoa and distributed to 12 overseas markets including America and China.
“We’re ageing well compared to previous generations. Now that we’re starting to understand what’s going on at a cellular level, we can be more proactive around how we’re ageing,” Greg says.
“SRW aims to challenge people to think about how they’re ageing and then to consciously age well, because it’s something we all can easily do.”
SRW Laboratories’ nutrient line, the Cellular System Range, supports the maintenance of
normal bodily functions with a focus on cell physiology and function.
The range includes Cel¹ Stability, Cel² Nourishment and Cel³ Renewal, which are supplements formulated to support normal cell functions and overall health and wellbeing at the specific time you need them. Central to the Cellular System Range is DNAage, a saliva-based at-home DNA test which determines your cellular age and lets you know if you are ageing well or if your cells need support. DNAage is not intended to provide health information or medical data, or to be used to screen, diagnose, treat, prevent or assess risk of any disease or condition.
Aside from the obvious advantages, Greg points to studies that demonstrate the economic benefits of wellness.
“Statistics show if we improved the average person’s health span by just one year, the net benefit would be $37 trillion, globally. That’s why there’s such a huge amount of energy going into the space right now. Thought leaders are realising the health conditions associated with older age are merely a syndrome of ageing itself.”
Simply put, everyone can take action to live a healthier life. “And fundamentally, that’s what it’s about. More time to do the things you love and spend time with the people you love.”