Kiwi Eco Hero Anna Bordignon From Munch Cupboard

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2 May 2023

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Anna Bordignon was a commercial lawyer come eco warrior wanting to help make that difference. Driven by a desire for the world to be a better place and for her three young children to see their parent lead by example, Anna started Munch Cupboard in 2014.

“Nine years ago, I followed my passion for children, the environment and for helping those in need. I used this passion to create Munch which is very much about empowering families to change the world. Even before the current plastic free movement, I saw the damage that plastic was doing to our planet. As a mother of three young children, I really wasn’t happy sitting by and watching this. I was originally from a legal background, but my desire to make a difference led me to start Munch Cupboard and offer an alternative range of eco-friendly products for parents and the home. I like to consider myself a trail blazer and always looking for ways to innovate with plastic-free alternatives and offer ideas about how to improve our impact on the environment.”

Now a leading Kiwi brand, Munch Cupboard offers a reusable and sustainable eco-solution to plastics for the kitchen, laundry and home and has saved over 2 million pieces of unnecessary plastics.

Munch is pure and simple in design and function, eco-friendly and plastic free, with nearly all the products being reusable, organic, and biodegradable.  The range includes reusable Beeswax Snack Bags, Organic Litterless Lunch Bags, Silicone Baby Feeders, Bamboo Cutlery Sets, Bamboo Dish Brushes, Eco Dishcloths and Organic Fire Starters with even more innovative products widely available in NZ and Australia.
Anna is seen as a trail blazer on plastic free items and is also a leading climate change thought leader.

“Munch has been at the forefront of plastic-free alternatives.” Anna comments. “We offer seminars, tips to help reduce plastics and a range that is fully reusable with plastic alternatives like sustainably sourced bamboo, silicone, and organic fabrics. This is something I really believe in, and the Munch range truly reflects my advocacy for eco-conscious products for all ages and homes. Recent research shows that 94% of people trust and believe our eco claims, so we are definitely moving in the right direction.”

Anna and her team are proud product stewardship advocates, taking responsibility for the products they make, sell, and buy so they’re not ending up in landfill. This includes looking at how each product is made, how it will be disposed and where the product range is made. All packaging has been carefully considered and recycled with most products sourced from ethical communities or made by the Munch home workforce of women. All suppliers abide to a 10-point questionnaire that relates to human rights and sustainable practices. Since 2015, Munch has a Global Organic Textile Standard (GOTS) Fabric Certification working with an Indian Fair Trade Organic Fabric company who also offer off-cuts to social initiatives in India.

“Right from the start we have worked with a sustainable, social and ethical premise. We are as much about social impact as we are environmental impact” Anna adds. “This means supporting women in jobs, developing school programs and other grass-roots activities to help make a more positive impact. I’m all about responsible ethics – Munch feeds minds’ and feeds the community.”

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