Keeping Kiwi kids warm this winter: Kindness Collective’s PJ Project returns

As Kiwis brace for a grim winter ahead, the harsh reality is that many of the 144,000 children living in poverty or hardship simply won’t have what they need to stay warm without kindness and support from Aotearoa New Zealand.

The Kindness Collective, the 2023 New Zealander of the Year: Community of the Year, is bringing back its PJ Project with the goal of providing 20,000 warm pyjamas to children across the country. Starting right now through to 31 July, the Kindness Collective is calling on the public for donations to provide children in need across Aotearoa with winter essentials.

With each $10 donation, the Kindness Collective will provide a brand-new set of warm pyjamas for those going without. In addition, caring Kiwis can run collections for new pyjamas at their work, school, club or team, which will be donated by the Kindness Collective to children in need within their local community.

Founder and Chief Executive of the Kindness Collective, Sarah Page, says providing a warm pair of pyjamas is one small act of kindness which can make a big difference to those who are going without.

“This year, there is a greater need than ever. A harrowing one in eight children are going without the essentials they need this winter, and we know that being cold can have a detrimental impact on the health, school attendance and overall wellbeing of our tamariki.”

This year, the Kindness Collective has also teamed up with The Warehouse Group, who are taking the campaign one step further to support Kiwis in need. From now to 30 June, Kiwis can drop-off pyjamas at any of The Warehouse stores nationwide. 

Last year, Kindness Collective provided over 14,500 pairs of pyjamas to kids around the country. With the help of The Warehouse Group and support from Kiwis across the country, they hope to provide more support to those struggling this winter.

How Kiwis can contribute:

Donate – Donate directly to the Kindness Collective and they will turn your donation into pairs of new winter pyjamas for a child in need (from 1 May to 31 July). Or visit any of The Warehouse Group Stores during the month of May to donate money towards the Kindness Collective.

Collect and donate pyjamas – Have your business, school or club collect PJs anytime between April and June. Register your business here.

Drop off – Drop off a pair of pyjamas at any of The Warehouse stores nationwide from now to 30 June.

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