Emerging designer ROKH is H&M's latest collaborator

For the latest of its much-loved designer collaborations, H&M has teamed up with emerging brand Rokh on a collection full of elevated takes on wardrobe staples.

Bringing Korean designer Rok Hwang’s exacting eye for cut and proportion to a roster of archetypal pieces, the collection promotes deconstructed workwear icons and delivers adaptable designs that encourage personal expression.  

Admired for its experimental spins on wardrobe staples under the exacting eye of Korean designer Rok Hwang. Rokh is sought after for its cleverly customisable designs infused with off-beat elegance.

The Rokh H&M collection heroes Rokh’s adaptable signatures, from double-layer trench coats to detachable-hem dresses, alongside flattering corset-style pieces and playful office-inspired bags and statement jewellery.

“Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now. We’re proud to present a curated edit of designer Rok Hwang’s adaptable wardrobe classics and we can’t wait to see how our customers wear them,” says Ann-Sofie, Creative Advisor and Head of Designer Womenswear at H&M.

“Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I’m very excited to share our visions with more customers around the world thanks to this milestone collection with H&M,” says Rok Kwang, Creative Director at Rokh.

Spanning womenswear, menswear and accessories, the collection will launch in Commercial Bay Auckland 18th April 2023.

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