AWWA period care launches Teen campaign making periods less scary for parents and teens

Home » Finance & Career » AWWA period care launches Teen campaign making periods less scary for parents and teens

13 September 2022

Reading Time: 2 minutes

Committed to changing the stigma around periods, AWWA period care has launched ‘My First Period’ kits aimed at making the subject of menstruation less scary for parents/caregivers and their loved ones.

The dedicated kits contain a choice of AWWA period absorbent underwear alongside an educational booklet ‘The Little Book of Periods’ to help tweens and teens understand the changes going on in their bodies, and help change the conversation from scary and negative to normal, unique and empowering. 

From little diagrams on the reproductive organs and how menstruation works with fun facts about periods, premenstrual moods and hormones through to the environmental choice of using period underwear and the convenience of period underwear at school, for sports and activities and how to use them.

AWWA co-founder Michelle Wilson wants it to give parents and caregivers the confidence and reassurance that they’re doing the best thing for their children and loved ones when it comes to talking about menstruation for the first time:

“Its an important milestone in the development of our tamariki, menstruation is something to front foot, and address so they can feel safe, nurtured and understand the changes that are happening in their bodies and what to expect with their first ikura or period. The simplicity of period underwear takes away the scary, messy and wasteful single use pads and tampons – gone are the dreaded demonstrations. Popping on a pair of AWWA period briefs makes first periods that much easier.”  – AWWA co-founder Michelle Wilson

Ethically made from natural, organic and recycled fabrics, AWWA’s reusable underwear looks and feels like normal underwear, but can absorb up to 5 regular tampons or pads worth of blood, thus eliminating the need for other wasteful sanitary products. Their sustainable fabric technology uses four super absorbent, anti-microbial and leak resistant layers, to keep users feeling fresh, dry and worry free – a must for the busy daily lives of teens. 

The new My First Period Kits are available online at awwaperiodcare.com

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